Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage /
Gupta, Anil K., 1949-
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang. - 1st ed. - San Francisco : Jossey-Bass, c2009. - xvi, 254 p. : ill. ; 24 cm.
Includes bibliographical references :p. (229-238) and index.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with
.scarcity in the midst of plenty -- Global enterprise 2020
9780470284247 (cloth : alk. paper)
2008046777
Marketing--China.
Marketing--India.
Globalization.
HF5415.12.C5 / G87 2009
658.0490951 / GAG
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang. - 1st ed. - San Francisco : Jossey-Bass, c2009. - xvi, 254 p. : ill. ; 24 cm.
Includes bibliographical references :p. (229-238) and index.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with
.scarcity in the midst of plenty -- Global enterprise 2020
9780470284247 (cloth : alk. paper)
2008046777
Marketing--China.
Marketing--India.
Globalization.
HF5415.12.C5 / G87 2009
658.0490951 / GAG