The experience economy : work is theatre & every business a stage /

Pine, B. Joseph.

The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. - Boston : Harvard Business School Press, 1999. - xii, 254 p. : ill. ; 24 cm.

Includes bibliographical references :p. (207-230) and index.

0875848192

98033202


Product management.
Diversification in industry.
Customer services.

HF5415.15 / .P56 1999

658.5 / PBE

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