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Strategic market creation : a new perspective on marketing and innovation management /

Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. - Chichester [England] ; Hoboken, NJ : Wiley, c2008. - xxiv, 439 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780470725092 (hbk.) 9780470694275 (pbk.)

LCCN: 2008016872

Subjects--Topical Terms:
Marketing--Management.
Product management.

LC Class. No.: HF5415.13 / .S8774 2008

Dewey Class. No.: 658.802 / STM

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