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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 10th ed. - Fort Worth : Dryden Press, c2001. - 1 v. (various pagings) : ill. ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 0030314038 9780030314032

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53 1998

Dewey Class. No.: 658.8 / BLC

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