Marketing research / David A. Aaker ... [et al].
Aaker, David A.
Marketing research / David A. Aaker ... [et al]. - 11th ed. International student edition. - Singapore : Wiley, 2013. - xiv, 647 p. : ills. ; 27 cm. + 1 computer CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9781118321812
Marketing research.
658.83 / MAR
Marketing research / David A. Aaker ... [et al]. - 11th ed. International student edition. - Singapore : Wiley, 2013. - xiv, 647 p. : ills. ; 27 cm. + 1 computer CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9781118321812
Marketing research.
658.83 / MAR