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Relationship marketing : a consumer experience approach /

Baron, Steve

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles : Sage, 2010. - viii, 202 p. : ill. ; 25 cm. - Advanced marketing series .

Includes bibliographical references and index.

ISBN: 9781412931212 (cloth) 9781412931229 (paper)

LCCN: 2009938438

Subjects--Topical Terms:
Relationship marketing.
Customer relations.

LC Class. No.: HF5415.55 / .B375 2010

Dewey Class. No.: 658.812 / BSR

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