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Kellogg on marketing /

Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor. - New York : Wiley, c2001. - xx, 427 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 047135399X (cloth : alk. paper) 9780471353997

LCCN: 00049928

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K4443 2001

Dewey Class. No.: 658.8 / KEM

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