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Internet marketing : integrating online and offline strategies /

Roberts, Mary Lou.

Internet marketing : integrating online and offline strategies / Mary Lou Roberts. - 2nd ed. - Australia ; United States : Thomson, c2008. - xv, 395 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780759391659 (pbk.) 0759391653 (pbk.)

LCCN: 2006907940

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .R617 2008

Dewey Class. No.: 658.872 / RMI

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