Better business /

Solomon, Michael R.

Better business / Michael R. Solomon, Mary Anne Poatsy, Kendall Martin. - 3rd ed. - Boston : Pearson, c2014. - xxviii, 591 p. : ill. ; 28 cm.

Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities
.market -- Personal finance

9780133059045 9780133378498

2012026331


Business.
Entrepreneurship.
Commerce.

658 / SMB

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