Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed, interational ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : col. ill. ; 29 cm.
Includes bibliographical references :p. (763-789) and index.
9780071105897 0071105891
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BGA
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed, interational ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : col. ill. ; 29 cm.
Includes bibliographical references :p. (763-789) and index.
9780071105897 0071105891
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BGA