Integrated marketing communications in advertising and promotion /
Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 7th ed, international ed. - Mason, OH : Thomson/South-Western, c2007. - xxii, 629 p. : ill. ; 29 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated
.marketing communications. 6th ed. c2003
Includes bibliographical references and index.
0324408080 9780324408089
Sales promotion.
Communication in marketing.
Advertising.
Direct marketing.
658.82 / STI
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 7th ed, international ed. - Mason, OH : Thomson/South-Western, c2007. - xxii, 629 p. : ill. ; 29 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated
.marketing communications. 6th ed. c2003
Includes bibliographical references and index.
0324408080 9780324408089
Sales promotion.
Communication in marketing.
Advertising.
Direct marketing.
658.82 / STI