Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed, International ed. - Upper Saddle River, N.J. ; London : Prentice Hall International, c1999. - 635,[56]p. : col. ill., ports. ; 26 cm. + CD-ROM.

.One computer laser optical disk in pocket attached to inside back cover .Includes index

9780130961907 0130961906


Marketing.

658.8 / kpp

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