Marketing chiropractic to medical practices /
Acampora, Christina L.
Marketing chiropractic to medical practices / Christina L. Acampora. - Sudbury, Mass : Jones and Bartlett, c2009. - xi, 329 p. ; 23 cm.
Includes bibliographical references and index.
Introduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional
.opportunities
9780763751944 (pbk.) 0763751944 (pbk.)
2008008858
Chiropractic--Practice.
Chiropractic--Marketing.
Chiropractic--organization & administration.
Marketing of Health Services--methods.
RZ232.2 / .A33 2009
615.534 / ACM
Marketing chiropractic to medical practices / Christina L. Acampora. - Sudbury, Mass : Jones and Bartlett, c2009. - xi, 329 p. ; 23 cm.
Includes bibliographical references and index.
Introduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional
.opportunities
9780763751944 (pbk.) 0763751944 (pbk.)
2008008858
Chiropractic--Practice.
Chiropractic--Marketing.
Chiropractic--organization & administration.
Marketing of Health Services--methods.
RZ232.2 / .A33 2009
615.534 / ACM