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Architect's essentials of marketing /

Koren, David, 1970-

Architect's essentials of marketing / David Koren. - Hoboken, N.J. : John Wiley & Sons, c2005. - vii, 280 p. ; 22 cm. - Architect's essentials of professional practice series .

Includes bibliographical references (p. 271-273) and index.

Marketing strategy : start at the start -- The business development cycle : getting
.the job -- Marketing tools and resources : your arsenal of marketing weapons

ISBN: 9780471463641

LCCN: 2004011437

Subjects--Topical Terms:
Architectural services marketing--United States.

LC Class. No.: NA1996 / .K67 2005

Dewey Class. No.: 720.688 / KDA

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