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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 4th ed. - New York : Wiley, c1995. - xv, 379 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780471309567

LCCN: 94029888

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A23 1995

Dewey Class. No.: 658.4 / ADS

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