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Marketing calculator : measuring and managing return on marketing investment /

Powell, Guy R.

Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - xiv, 288 p. : ill. ; 23 cm

Includes bibliographical references (p. [277]-281) and index.

ISBN: 9780470823958

LCCN: 2008278177

Subjects--Topical Terms:
Marketing--Management.
Marketing--Cost effectiveness.

LC Class. No.: HF5415.13 / .P685 2008

Dewey Class. No.: 338.761 / PGM

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