Managing services marketing : text and readings /
Bateson, John E. G.
Managing services marketing : text and readings / John E.G. Bateson. - 3rd ed. - Fort Worth : Dryden Press, c1995. - xvii, 680 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
9780030986666
94073629
Service industries--Marketing--Management.
HD9980.5 / .B38 1995
658.8 / BJM
Managing services marketing : text and readings / John E.G. Bateson. - 3rd ed. - Fort Worth : Dryden Press, c1995. - xvii, 680 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
9780030986666
94073629
Service industries--Marketing--Management.
HD9980.5 / .B38 1995
658.8 / BJM