Normal view MARC view ISBD view

Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. - 6th ed. - Chicago : Irwin, c1996. - Multi-numbering : ill. ; 29 cm. - The Irwin series in marketing .

.Includes four pages of color tranparencies .Includes index

Includes bibliographical references

ISBN: 9780256182576

LCCN: 95033468

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 1996

Dewey Class. No.: 659.144 / AWC

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)