Why people buy things they don't need : understanding and predicting consumer behavior /
Danziger, Pamela N.
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. - Chicago : Dearborn Trade Pub., c2004. - xi, 291 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0793186021
2004003269
Consumer behavior.
Consumers--Research.
Marketing research.
HF5415.32 / .D36 2004
658.8342 / DPW
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. - Chicago : Dearborn Trade Pub., c2004. - xi, 291 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0793186021
2004003269
Consumer behavior.
Consumers--Research.
Marketing research.
HF5415.32 / .D36 2004
658.8342 / DPW