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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 17th ed. - Hoboken : Pearson Higher Education, 2018. - 734 p.: ill.; 28cm.

ISBN: 9781292220178

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KPP

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