Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Boston ; New York : Pearson, c2010. - 929 p. : ill., ports. ; 28 cm.
."Global edition" .Previous ed.: 2007 .Includes index
Includes bibliographical references
9780136094234 (pbk.) 0136094236 (pbk.)
Marketing research.
Marketing research--Methodology.
658.83 / MNM
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Boston ; New York : Pearson, c2010. - 929 p. : ill., ports. ; 28 cm.
."Global edition" .Previous ed.: 2007 .Includes index
Includes bibliographical references
9780136094234 (pbk.) 0136094236 (pbk.)
Marketing research.
Marketing research--Methodology.
658.83 / MNM