Strategic management : concepts /

David, Fred R.

Strategic management : concepts / Fred R. David. - 13th ed. - Boston, [Mass.] ; London : Pearson, c2011. - 399 p. : col. ill. ; 28 cm.

.Previous ed.: Indianapolis, Ind.: Prentice Hall, 2008

Includes bibliographical references

9780137034987 (pbk.)


Strategic planning.
Business planning.

658.4012 / DFS

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