Men, motives, and markets
Alderson, Wroe.
Men, motives, and markets [by] Wroe Alderson [and] Michael H. Halbert. - Englewood Cliffs, N.J : Prentice-Hall, [1968] - 118 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
Bibliography: p. 109
68019237
Marketing--Management.
HF5415 / .A392
658.81 / AWM
Men, motives, and markets [by] Wroe Alderson [and] Michael H. Halbert. - Englewood Cliffs, N.J : Prentice-Hall, [1968] - 118 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
Bibliography: p. 109
68019237
Marketing--Management.
HF5415 / .A392
658.81 / AWM