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The handbook of international advertising research /

The handbook of international advertising research / edited by Hong Cheng - Chichester, UK : Wiley Blackwell, 2014. - 623P. : illustrations - Handbooks in communication and media . - Handbooks in communication and media .

.Includes index

Includes bibliographical references

.Available to OhioLINK libraries

ISBN: 9781118378458 1118378458

Subjects--Topical Terms:
Export marketing--Research--Congresses
Foreign trade promotion--Research--Congresses
Advertising

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HF1009.5

Dewey Class. No.: 658.84072 / HAI

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