Services marketing : integrating customer focus across the firm /
Services marketing : integrating customer focus across the firm /
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
- 3th ed, European ed.
- London : McGraw-Hill Irwin, c2016.
- xvii, 538 p. : ill. ; 26 cm.
.Includes index
Includes bibliographical references
9780077169312
Service industries--Marketing.
Customer services.
Marketing.
658.8 / SEM
.Includes index
Includes bibliographical references
9780077169312
Service industries--Marketing.
Customer services.
Marketing.
658.8 / SEM