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Essentials of marketing research : a hands-on orientation /

Malhotra, Naresh K.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. - Global ed. - Boston : Pearson, 2015. - xxiv, 432 p. : color ill. ; 28 cm.

.Includes index

Includes bibliographical references

ISBN: 0137066732 (student edition) 9780137066735 (student edition) 9781292060163

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M28842 2015

Dewey Class. No.: 658.83 / MNE

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