Services marketing management /
Mudie, Peter.
Services marketing management / Peter Mudie and Angela Pirrie. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2016. - xii, 267 p. : ill. ; 25 cm.
.Previous ed.: published as The management and marketing of services. 1999 .Includes index
Includes bibliographical references
9780750666749
Service industries--Management.
Service industries--Marketing.
658.8 / MPS
Services marketing management / Peter Mudie and Angela Pirrie. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2016. - xii, 267 p. : ill. ; 25 cm.
.Previous ed.: published as The management and marketing of services. 1999 .Includes index
Includes bibliographical references
9780750666749
Service industries--Management.
Service industries--Marketing.
658.8 / MPS