Services marketing management /

Mudie, Peter.

Services marketing management / Peter Mudie and Angela Pirrie. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2016. - xii, 267 p. : ill. ; 25 cm.

.Previous ed.: published as The management and marketing of services. 1999 .Includes index

Includes bibliographical references

9780750666749


Service industries--Management.
Service industries--Marketing.

658.8 / MPS

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