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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 12th ed. Global ed. - Hoboken, NJ : Pearson, 2018. - 623 p. : ill. ; 29 cm.

.Revised edition of the author's Consumer behavior, [2017]

ISBN: 9781292153100 1292153105

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S6 2019

Dewey Class. No.: 658.8342 / SMC

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