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Managing media companies : harnessing creative values /

Aris, Annet.

Managing media companies : harnessing creative values / Annet Aris, Jacques Bughin. - 2nd ed. - Chichester : Wiley, 2009. - xvi, 384 p. : Ili. ; 24 cm.

Includes bibliographical references index.

ISBN: 9780470713952 047071395X

Subjects--Topical Terms:
Mass media--Management.

LC Class. No.: GT3405 / C627 2009

Dewey Class. No.: 302.23068 / AAM

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