The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : KThames & Hudson, 2008. - 272 p. ؛ ill. ؛ 25 cm.
Includes bibliographical references :p. (268) and index.
9780500516232
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2008
659.1 / B P A
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : KThames & Hudson, 2008. - 272 p. ؛ ill. ؛ 25 cm.
Includes bibliographical references :p. (268) and index.
9780500516232
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2008
659.1 / B P A