Designing identity : graphic design as a business strategy /

Designing identity : graphic design as a business strategy / Graphic design as a business strategy [edited by] Marc English. - united states of america : Rockport Publishers, c2000. - 144 p. : ill. ; 24 cm.

Means to an end : communication, community, commerce, and culture / Logos, flags, and escutcheons : elements of effective corporate symbols / Corporate : the global approach / Entertainment : from the ground up / Hospitality : design for destination / Institutional : depth and breadth / Packaging : formula for mystique / Product : beyond nuts and bolts / Recreation : carving a niche / Retail : the details count / Service : equity and tradition / Marc English -- Paul Rand -- Sametz Blackstone -- Big Blue Dot -- Clement Mok -- Plus Design -- Sandstrom Design -- Skolos Wedell -- JDK Design -- Adams, Morioka -- .Goldsmith Partners

9781564966803

2006276236


Graphic design (Typography)
Commercial art.
Advertising.
Corporate image.
Graphic arts.

Z246 / .D48 2000

686.22 / E M D

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