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Principles of marketing /

Kotler, Philip.

Principles of marketing / Study guide Principles of marketing. Philip Kotler, Gary Armstrong. - 14th ed. .Global ed - Harlow, Eng. : Pearson Education, 2012. - 637, [98] p. : col. ill. ; 29 cm.

Includes bibliographical references (p. R1-R24) and index.

ISBN: 9780273752431

LCCN: 2010052017

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2012

Dewey Class. No.: 658.8 / KPP

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