Essentials of marketing research /
Kumar, V., 1957-
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm. + 1 CD-Rom (4 3/4 in.).
Includes bibliographical references and index.
047141235X (pbk. : alk. paper) 9780471412359
2001026850
Marketing research.
Marketing.
HF5415.2 / .K86 2002
658.8 / KVE
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm. + 1 CD-Rom (4 3/4 in.).
Includes bibliographical references and index.
047141235X (pbk. : alk. paper) 9780471412359
2001026850
Marketing research.
Marketing.
HF5415.2 / .K86 2002
658.8 / KVE