Essentials of marketing research /

Kumar, V., 1957-

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm. + 1 CD-Rom (4 3/4 in.).

Includes bibliographical references and index.

047141235X (pbk. : alk. paper) 9780471412359

2001026850


Marketing research.
Marketing.

HF5415.2 / .K86 2002

658.8 / KVE

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