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International marketing /

International marketing / Philip R. Cateora... [et al.] - 17th edition. International ed. - New York, NY : McGraw-Hill Education, 2016. - xxxv, 662 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780077842161 (alk. paper) 9781259253065 1259253066

LCCN: 2015036297

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2016

Dewey Class. No.: 658.84 / INM

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