Design thinking : new product development essentials from the PDMA /

Design thinking : new product development essentials from the PDMA / edited by Michael G. Luchs, K. Scott Swan, Abbie Griffin. - Hoboken, New Jersey : Wiley, [2016] - 431 P. ; 25 cm.

Includes bibliographical references and index

9781118971802


Product design.
Critical thinking.
Creative ability in business.

TS171 / .D4695 2016

658.5752 / L M D

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