Business marketing management : B2B /
Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. International ed. - Canada : South-Western, Cengage Learning, c2013. - xxx, 444 p. : ill. ; 27 cm.
Includes bibliographical references and index
9781133189572
Industrial marketing--Management--Case studies.
HF5415.13 / H87 2013
658.804 / HMB
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. International ed. - Canada : South-Western, Cengage Learning, c2013. - xxx, 444 p. : ill. ; 27 cm.
Includes bibliographical references and index
9781133189572
Industrial marketing--Management--Case studies.
HF5415.13 / H87 2013
658.804 / HMB