Business marketing management : B2B /

Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. International ed. - Canada : South-Western, Cengage Learning, c2013. - xxx, 444 p. : ill. ; 27 cm.

Includes bibliographical references and index

9781133189572


Industrial marketing--Management--Case studies.

HF5415.13 / H87 2013

658.804 / HMB

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