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Business-to-business marketing /

Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - Los Angeles : SAGE, 2011. - xxi, 386 p. : ill. ; 25 cm. - Advanced marketing series (Los Angeles, Calif.) .

.Previous ed.: 2007

Includes bibliographical references :p. ([362]-378) and index.

ISBN: 1849201560 (pbk.) 9781849201568 (pbk.) 9781849201551 (hbk.) 1849201552 (hbk.)

LCCN: 2010925261

Subjects--Topical Terms:
Industrial marketing.
Industrial marketing--Case studies.

LC Class. No.: HF5415.1263 / .B74 2011

Dewey Class. No.: 658.804 / BRB

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