Branding in Asia : the creation, development, and management of Asian brands for the global market /

Temporal, Paul.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - Singapore ; New York : John & Wiley, c2000. - ix, 261 p. ; 24 cm.

Includes bibliographical references and index.

0471835765 (cloth : alk. paper) 9780471835769

99049104


Branding (Marketing)--Asia--Case studies.
Competition, International--Case studies.

HD69.B7 / .T45 2000

658.827095 / TPB

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