Branding in Asia : the creation, development, and management of Asian brands for the global market /
Temporal, Paul.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - Singapore ; New York : John & Wiley, c2000. - ix, 261 p. ; 24 cm.
Includes bibliographical references and index.
0471835765 (cloth : alk. paper) 9780471835769
99049104
Branding (Marketing)--Asia--Case studies.
Competition, International--Case studies.
HD69.B7 / .T45 2000
658.827095 / TPB
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - Singapore ; New York : John & Wiley, c2000. - ix, 261 p. ; 24 cm.
Includes bibliographical references and index.
0471835765 (cloth : alk. paper) 9780471835769
99049104
Branding (Marketing)--Asia--Case studies.
Competition, International--Case studies.
HD69.B7 / .T45 2000
658.827095 / TPB