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International marketing /

International marketing / Philip R. Cateora ... [at. el] - Mid Eat ed. - New York, NY : McGraw-Hill Education, 2014. - xxxiii, 638 p. : col. ill. ; 29 cm.

Includes indexes.

ISBN: 9780077151690

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2016

Dewey Class. No.: 658.848 / INM

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