Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Joe Wisenblit. - 12th ed. - New York, NY : Pearson, [2019] - xxix, 508 pages ; 28 cm.
Includes bibliographical references (pages 405-431) and index.
9780134734828 9781292269245
2017037515
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2019
658.8342 / SLC
Consumer behavior / Leon G. Schiffman, Joe Wisenblit. - 12th ed. - New York, NY : Pearson, [2019] - xxix, 508 pages ; 28 cm.
Includes bibliographical references (pages 405-431) and index.
9780134734828 9781292269245
2017037515
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2019
658.8342 / SLC