Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joe Wisenblit. - 12th ed. - New York, NY : Pearson, [2019] - xxix, 508 pages ; 28 cm.

Includes bibliographical references (pages 405-431) and index.

9780134734828 9781292269245

2017037515


Consumer behavior.
Motivation research (Marketing).

HF5415.32 / .S35 2019

658.8342 / SLC

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