Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131257331 9780131257337
95036703
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 1996
658.83 / MNM
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131257331 9780131257337
95036703
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 1996
658.83 / MNM