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New products management /

Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 11th ed., International ed. - New York, NY : McGraw-Hill Education, 2015. - xx, 588 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780078029042 (alk. paper) 9781259254345

LCCN: 2013042977

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C72 2015

Dewey Class. No.: 658.575 / CCN

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