Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed, Global ed. - Boston, Mass. ; London : Pearson, 2011. - 621 p. : ill. (chiefly col.), col. maps, col. ports. ; 28 cm.
Includes bibliographical references and index.
9780137042685 (pbk.) : £51.99. (013704268X (pbk.
Export marketing.
658.84 / KWG
Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed, Global ed. - Boston, Mass. ; London : Pearson, 2011. - 621 p. : ill. (chiefly col.), col. maps, col. ports. ; 28 cm.
Includes bibliographical references and index.
9780137042685 (pbk.) : £51.99. (013704268X (pbk.
Export marketing.
658.84 / KWG