International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham. - 18th ed, The International student ed. - New York, NY : McGraw-Hill Education, 2020. - xxxii, 682 p. : ill. (colour), maps (colour) ; 28 cm.
Previous edition: 2016.
Includes bibliographical references and index.
9781260547870 (pbk.) 1260547876 (pbk.)
Export marketing.
International business enterprises.
658.84 / CPI
International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham. - 18th ed, The International student ed. - New York, NY : McGraw-Hill Education, 2020. - xxxii, 682 p. : ill. (colour), maps (colour) ; 28 cm.
Previous edition: 2016.
Includes bibliographical references and index.
9781260547870 (pbk.) 1260547876 (pbk.)
Export marketing.
International business enterprises.
658.84 / CPI