Marketing channels /

Stern, Louis W., 1935-

Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c1996. - xiv, 576 p. : col. ill. ; 25 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references and index.

0132058650 9780132058650

95036321


Marketing channels.

HF5415.129 / .S75 1996

658.84 / SLM

Powered by Koha