Market-driven management : using the new marketing concept to create a customer-oriented company /
Webster, Frederick E.
Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. - New York : Wiley, c1994. - xiv, 319 p. ; 27 cm. - The portable MBA series .
Includes bibliographical references :p. (295-307)and index.
0471595764
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .W467 1994
658.8 / WFM
Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. - New York : Wiley, c1994. - xiv, 319 p. ; 27 cm. - The portable MBA series .
Includes bibliographical references :p. (295-307)and index.
0471595764
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .W467 1994
658.8 / WFM