Principles of retailing /
Fernie, John, 1948-
Principles of retailing / John Fernie, Suzanne Fernie, Christopher M. Moore. - x, 382 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
9788131207673
Retail trade.
Retail trade--Management.
HF5429 / .F38 2007
658.87 / FJP
Principles of retailing / John Fernie, Suzanne Fernie, Christopher M. Moore. - x, 382 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
9788131207673
Retail trade.
Retail trade--Management.
HF5429 / .F38 2007
658.87 / FJP