Marketing : an introduction /
Masterson, Rosalind.
Marketing : an introduction / Rosalind Masterson & David Pickton. - 2nd ed. - London ; Thousand Oaks, Calif. : SAGE, 2010. - xviii, 508 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.) 184920571X (pbk.)
Marketing.
HF5415 / .M3345 2010
658.8 / MRM
Marketing : an introduction / Rosalind Masterson & David Pickton. - 2nd ed. - London ; Thousand Oaks, Calif. : SAGE, 2010. - xviii, 508 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.) 184920571X (pbk.)
Marketing.
HF5415 / .M3345 2010
658.8 / MRM