MARC details
| 000 -الفاتح |
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| حقل البيانات ثابتة الطول |
05625cam a2200397Ia 4500 |
| 003 - محدد رقم الضبط |
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| رقم الضبط |
BUC |
| 005 - وقت وتاريخ اخر تعامل مع التسجيلة |
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| رقم الضبط |
20220925061721.0 |
| 008 - عناصر البيانات ثابتة الطول - معلومات عامة |
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| حقل البيانات ثابتة الطول |
191230s2008 ne af g bi 001 0 eng d |
| 020 ## - الرقم الدولى المعيارى للكتب |
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| الرقم الدولى المعيارى للكتاب |
9780750684521 |
| 020 ## - الرقم الدولى المعيارى للكتب |
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| الرقم الدولى المعيارى للكتاب |
0750684526 |
| 040 ## - مصدر الفهرسة |
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| وكالة الفهرسة الأصلية |
BADR UNIVERSITY IN CAIRO |
| لغة الفهرسة |
eng |
| وكالة النسخ |
BADR UNIVERSITY IN CAIRO |
| قواعد الوصف |
rda |
| 041 0# - رمز اللغة |
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| رمز لغة النص/ المسارات الصوتية أو العنوان الانفرادي |
eng |
| 050 14 - تصنيف الكونجرس |
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| رقم التصنيف |
G155.A1 |
| رقم المدخل |
A97 2008 |
| 082 04 - رقم تصنيف ديوى العشرى |
|---|
| رقم التصنيف |
338.47910688 |
| رقم الطبعة |
22 |
| رقم المادة |
AEM |
| 100 1# - المدخل الرئيسى - إسم شخصى |
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| الإسم الشخصى |
Avraham, Eli. |
| 245 10 - بيان العنوان |
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| العنوان |
Media strategies for marketing places in crisis |
| بقية العنوان |
improving the image of cities, countries, and tourist destinations / |
| بيان المسئوليه,etc |
Eli Avraham and Eran Ketter. |
| 250 ## - بيان الطبعة |
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| بيان الطبعة |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| مكان الناشر او الموزع |
Amsterdam : |
| اسم الناشر او الموزع |
Butterworth Heinemann, |
| تاريخ النشر أو التوزيع |
2008. |
| 300 ## - الوصف المادى |
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| التعداد |
xiv, 231 p., [10] p. of plates : |
| تفاصيل ماديه اخرى للوعاء |
col. ill. ; |
| أبعاد الوعاء |
25 cm. |
| 336 ## - نوع المحتوى |
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| 2 |
36 |
| 504 ## - تبصرة ببليوجرافية |
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| تبصرة ببليوجرافية,الخ |
Includes bibliographical references :p. ([211]-224) and index. |
| 505 ## - تبصرة محتويات-الفهرس |
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| تبصرة المحتويات المصاغة |
Part One: -- 1. Summary of existing knowledge in place image, the techniques and strategies used for place promotion, and the field of image crisis. -- -- 2. Introduction to place marketing and offers definitions, ways to measure the effects of public relations and advertising campaign, and reasons why places try to change their images. -- 3-6. Discussion on ?place image? (kinds of image, measuring the image, different factors affecting a place's image); -- the stages of campaign building (factors involved; -- managing the image; -- developing the place's vision; -- branding and positioning; -- the place?s logo, slogan and landmark; -- SWOT analysis; -- the various techniques used to deliver messages, including PR, advertising, promoting and marketing); -- crisis communications and crisis management. -- This part of the book is based on the strategic approach to public relations, stating that a change of image is ongoing, holistic, interactive and wide scaled, requiring much more than a quick change of logo or slogan. -- Part Two: -- 7. Presentation of 20 strategies used by cities, countries, tourist destination all over the world in order to improve their negative image -- -- 8-12. The ?Crisis? What Crisis?? approach (ignoring the crisis); -- employing a counter-message; -- acknowledging the negative image; -- geographic isolation strategy; -- spinning liabilities into assets; -- changing name, logo or slogan, hosting opinion leaders, hosting spotlight events; -- ridiculing the stereotype; -- patriotism and nationalism, changing the campaign?s target audience; -- changing reality in order to solve the crisis; -- using movies, television shows and magazines; -- using celebrities; -- branding the place counter to the stereotype, association with prestigious places/brands; -- decreasing the crisis's effect. -- Conclusion: -- 13. Introduction of a wide scale model, illustrating the proper choice of a strategy in altering an unflattering public image. -- The model was developed in order to give quick and user-friendly answers to local decision makers faced with dilemmas concerning issues such as image crisis, changing a place's image and media relations. For example, the concluding model answers questions such as whether one should use different media strategies during different phases of the crisis, when is one strategy better than anther, the limitations of media usage, the relations between a change in reality and changes in image, how place stereotypes can be changed, how the social and political environment affects the choice of strategies, how damage to an image can be downsized, and many more. |
| 520 ## - التبصرة الخاصة بالتعليق أو التلخيص |
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| ملخص,الخ |
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations. * Takes a communications approach to crisis management and recovery * Provides 20 strategies and a wide-scale model to draw a positive approach from negative circumstances * Illustrates the issues, problems and solutions with in-depth case studies. |
| 590 ## - تبصرة محلية(RLIN) |
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| تبصرة محلية |
Elsevier. |
| 590 ## - تبصرة محلية(RLIN) |
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| تبصرة محلية |
Elsevier. |
| 650 #0 - المدخل الاضافى بالموضوع-مصطلح موضوعى |
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| مصطلح موضوعي أو اسم جغرافي كعنصر مدخل |
Tourism |
| التقسيم الفرعي العام |
Marketing. |
| 650 #0 - المدخل الاضافى بالموضوع-مصطلح موضوعى |
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| مصطلح موضوعي أو اسم جغرافي كعنصر مدخل |
Place marketing. |
| 650 #0 - المدخل الاضافى بالموضوع-مصطلح موضوعى |
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| مصطلح موضوعي أو اسم جغرافي كعنصر مدخل |
Advertising media planning. |
| 655 #7 - مصطلح تكشيفى-نوع/شكل |
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| بيانات النوع/ الشكل أو المصطلح الأساسي |
Electronic books. |
| 700 1# - المدخل الاضافى - اسم شخصى |
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| الإسم الشخصى |
Ketter, Eran. |
| 856 40 - الوصول و الموقع الالكترونى |
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| معرف المصدر الموحد |
http://www.sciencedirect.com/science/book/9780750684521 |
| 902 ## - عنصر بيانات محلىB, LDB (RLIN) |
|---|
| اسم المفهرس |
A.Hassib |
| 942 ## - عناصر المدخل الإضافي( كوها) |
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| مصدر التصنيف او مخطط الترفيف |
|
| Koha [default] item type |
Books |