Corporate charisma : how to achieve world-class recognition by maximising your company's image, brands, and culture / Paul Temporal & Harry Alder.

By: Temporal, PaulContributor(s): Alder, HarryMaterial type: TextTextPublication details: London : Piatkus, 1998Description: 232 p. : ill. ; 23 cmISBN: 074991825X; 9780749918255Subject(s): Corporate image | Brand name products | Corporate culture | MarketingDDC classification: 659.2 LOC classification: HD59.2. | T45 1998
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